The main reason we tend to focus on the technical rather than the human side of the work is not because it's more crucial, but because it's easier to do. Getting the new disk drive installed is positively trivial compared to figuring out why Horace is in a blue funk or why Susan is dissatisfied with the company after only a few months. Human interactions are complicated and never very crisp and clean in their effects, but they matter more than any other aspect of the work.
If you find yourself concentrating on the technology rather than the sociology, you're like the vaudeville character who loses his keys on a dark street and looks for them on the adjacent street because, as he explains, "The light is better there."
Peopleware, pg. 5, The High-Tech Illusion
Amen
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